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The benefits of printing promotional flyers

20th July 2015

You can produce a very large quantity of printed flyers for distribution for much less than the majority of other advertising options. They are easy to amend and reprint and they can be handed out or distributed by mail simply and effectively.


Many groups are seen to utilise flyers including politicians looking to rally voters, event companies advertising an activity to the local area and both large and small companies aiming to raise their profile and attract new business.


Communication is key in this day and age and whilst online digital engagement has seen a rise, it has been shown that many people on a daily basis respond best to physical materials they can get their hands on and read. The average person will feel slightly awkward if a total stranger tries to stop them and speak to them about a product or service, however they are much more likely to accept a flyer and choose to read the message themselves. Flyers are very flexible and can often start in one place but be distributed from individuals and through word of mouth further afield.


To maximise the success of your flyers you need to ensure your flyer is successfully communicating with your target audience. Make sure you have a clear, clean and bold design which showcases your brand and highlights your key message. If you are using your flyers at an event, look at producing roller banners which have a complimentary design. This will help attract customers from afar and the look and feel of your leaflet will start to create a strong and recognisable brand identity for your business.


Another important factor to consider is the quality of the print. A poorly printed flyer can reflect negatively on your business making you look unprofessional and untrustworthy. Many flyers are printed on a 150-200gsm, however if you want to create a premium luxury leaflet look at using a thick 300gsm card which is just thinner than an average business card.


To ensure quality and reliable results it is vital you choose a trusted supplier. have years of experience of dealing with all types of flyer runs from small student events to large brand launches so we understand the importance of getting the print and the service right for your flyers and can help advise you on what paper stock to use and how many you should order. Our services are second to none, whilst proudly offering up very competitive prices. With you know you are choosing a company you can trust. There are no hidden extras, what you see is what you get and we have a substantial catalogue of clients to prove it.


So make your flyers work for you with a great design and high quality print production, and let them to communicate to a large number of potential customers without breaking the bank!






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