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3 types of booklets you need to know about

20th July 2015

You find booklets and brochures in every walk of life, from magazines and catalogues, to guide books and manuals. They are a useful tool for many businesses and can be used to showcase your company to potential clients.


The types of brochures you can produce from small to large, simple to premium are very varied. To help you understand your options we have described the 3 main types of printed booklet offered at to help you make an informed decision and select which type of brochure is best for you.



Saddle Stitched


A stitched booklet is formed by taking a stack of 2 or more sheet of paper, folding them in half and binding them with a minimum of 2 staples along the spine. The minimum size for a stitched booklet will therefore be 8 pages which includes the front and the back cover. The maximum pagination can vary based on the size and paper weight but a stitched brochure rarely goes over a 64 page maximum as they become too thick to staple and fold without falling apart. A stitched brochure is therefore a perfect choice for small booklets and magazines. Because of the standard length of ceremonies, they also work very well for wedding order of service booklets, and funeral order of service printing.





A perfect bound brochure requires no folding. It is created using a stack of single sheets of paper which are bound down the left hand side with heat and glue. Perfect bound brochures form a neat slick looking spine with 90 degree corners, producing a premium top-class finish often opted for by glossy magazines and catalogues with a thick laminated cover. Whilst perfect bound booklets can benefit from easily having 100 pages, they do have a minimum page count as a 4mm spine thickness is required for the cover to bite the pages when it is bound and prevent the brochure falling apart.




Wiro bound brochures are formed from single sheets of paper collated together and bound by a wire or plastic spiralled spine. These booklets are a simple and quick to make as well as being cost effective, they are long lasting and durable often using plastic covers and a hard back for stability. They also have the most flexible page count as you can have smaller or larger spirals for the brochure spine. They however do not have the same type of premium finish so are often chosen for manuals and other functional documents.



These are the 3 main types of brochure which each have their benefits and limitations. Think about the end goal for your brochure when deciding which brochure type to choose. If you are unsure you can always ask us at for our expert advice when printing your brochure.





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