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Poster printing is a top marketing tool

14th August 2015

Business is competitive and you need to be able to stand out by utilising every possible avenue. It is vital that your promotions, services or events are clearly seen and noticed by potential customers and printed merchandise such as posters are a great way to do so.

With a change in culture from off-line to on-line advertising, some traditional marketing tools like posters and leaflets can be wrongly overlooked in preference of a Twitter trend or an Instagram hashtag. Whilst social media and online advertising should certainly be an essential feature for any modern business, there is a strong argument that traditional posters have a vital role in communicating to customers in a way that only printed merchandise can.

Posters can be strategically placed in areas of high footfall at all times of the day. You can also ensure your posters are in areas that your target market often frequent and at places such as bus stops where they are likely to spend time looking around their surroundings. This means that your poster can reach a high number of potential customers every day, and be targeted specifically to your business.

Whilst social media has certainly changed the way businesses prioritise their marketing strategy, studies have shown that only 25% of adults worldwide choose to use social media. This means there are still a large number of individuals who you may never reach without using printed advertising such as posters. A simple poster on a shop window or on a toilet door could attract those customers who otherwise would be unaware of your events or services.

Another reason posters are still very popular is down to cost. A large run of posters can be done on a tight budget and to different shapes and sizes. Compared to other types of advertising such as TV or radio the costs for printed posters are considerably cheaper, and unlike radio can be visually appealing which is more likely to attract potential customers.

There are a number of things you can do to ensure you get the most out of your posters. Make sure your brand and logo are clearly positioned on your poster and avoid cramming it full of content. A clear, simple and cleanly laid out poster design is more likely to attract attention, so try using bold colours and a catchy headline to lure in your customers.

Whilst posters and other printed collateral are certainly not the only method of marketing, they are still a vital component within a fully integrated marketing strategy.


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